Final week of education fundraising campaign
By MELODY KARPINSKI / Santa Rosa Correspondent
The final week of the Share Exchange’s “Local Shopping for Local Schools” campaign begins today. Shoppers can head down to the Exchange’s Made Local Marketplace on Fifth Street to have 20 percent of their purchases donated to participating Santa Rosa schools.
“We all know how severe the school budget cuts have been,” said Rebecca Valentine, the Share Exchange’s community outreach coordinator. “The Share Exchange [and] Made Local Marketplace wanted to show our support and came up with the idea of giving 20 percent of our profits to local schools.”
The Made Local Marketplace, which opened in December 2010, features items from over 300 local artists and craftsmen. “We have a lot of incredibly talented people in our county,” said Kelley Rajala, the founder of both the Share Exchange and Made Local Marketplace. “It’s a fun store, and it’s all locally made.”
One local vendor, the Santa Rosa-based Bella Rosa Coffee, even agreed to donate 100 percent of their proceeds to the campaign.
The fundraiser ran throughout the month of October and completes at the end of November. Participating schools include Montgomery High School, J.X. Wilson, Proctor Terrace and R.L. Stevens Elementary Schools, Wright Charter School and the Santa Rosa Charter School for the Arts.
“The campaign is a pretty easy way to help our schools, and it brings awareness to how important it is for a community to buy locally,” said Valentine. “We are creating revenue for artists while generating funds for public education.”